Apr 25, 2018
On this week’s Marketing Wiz podcast, we discuss how lead value, KPIs, marketing activity, and metrics should work in tandem to support your firm's growth. This is an important topic, as it's easy to get overwhelmed by the sheer number of data points, trends, and measurements available to marketers in the digital age....
Apr 17, 2018
Tax day. What does it mean for your firm's marketing? On this episode, we share some of the experiences we've had working with financial firms who have used tax-related messaging to engage clients and...
Apr 3, 2018
Craig Hall and Logan Burgess discuss how marketers can provide impactful messaging to a diverse and polarized prospect field.
Mar 19, 2018
Craig Hall and Logan Burgess sit down for a 15-minute discussion on how financial firms are leveraging the inbound methodology as part of their firm's marketing activities.