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The Dangers of the First Click vs Last Click Attribution Mindset

Mar 26, 2017

This episode of FinMar Today addresses the topic of first click vs last click attribution to our marketing dollars.  In this episode, I talk about the danger of trying to attribute every individual marketing activity to associated new assets.  This type of thinking causes us to have fragmented marketing campaigns with a...

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The Launch of the FinMar Today Vlog

Mar 21, 2017

This video introduces the FinMar Today Vlog. Send me a note on topics that you would like to see me cover. Here is the TechCruch Link that I reference in this piece: 

http://ow.ly/JDnn309MOWA

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